Benefits of EAS Security Products for Retailers
The retail industry provides for employment to more than 40 million Americans according to the recent research conducted by the Retail Industry Leaders Association (RILA). Therefore, it is crucial that such jobs are protected from theft. RILA has underlined the importance of technology in the fight against loss of product. Electronic Article Surveillance (EAS) is a system that prevents loss and deters shoplifting. By definition, the EAS (electronic article surveillance) is a system that discourages shoplifting and avoids loss. There are so many benefits for retailers that are realized from using the EAS security products that are going to be discussed in this article, which a retailer should check it out it!
The EAS stops theft. This is the main advantage of this technology. It is most likely that the sales of a retail shop are increased form using the EAS. This is because the losses for tagged items is virtually non-existent. The EAS employs an antenna set at the entrance and the exit of a store. When an item with a tag is passed through the invisible gate created by the EAS, the antenna activates an alarm. The merchandise in the store is fitted with the tags that set off the alarm. The sticker or hard tags are mainly deactivated at the checkout. The security guard can then stand up to the shoplifter once the alarm goes.
The staff’s safety is upgraded when using the EAS. Your store will cease to be a potential target for shoplifters due to the deterrent effect. In that case, the sales staff have reduced pressure. The added responsibility of prevention of theft and monitoring of the customers comes to an end. In addition, there is a reduction in the confrontations with the customers. Therefore, there is an improvement of the employee safety for the business and the staff too because the employees are concentrating on selling products rather than protecting them.
You can openly display your good when using the EAS. The goal of thieves is those items with high value and those that can be resold easily. Therefore, the retailers are forced to take measures to avoid shoplifters form accessing such merchandise. The customers are forced to experience the same effect as the thieves because the goods are less accessible. Cabinets which can be locked have provided the most probable solution to this problem. As such, the impact of display in such situation was less stunning since the customers could also not view the goods. Since the customers like the open display of goods, increased sales cannot be doubted.
Finally, EAS improves customer service. In the competitive retail surrounding, customer service is vital. The EAS provides the opportunity to switch the priority of the business from loss prevention to customer service.